Monday, 18 March 2013
Please note we have moved our blog and is on Wordpress now hosted under our own domain.
You can find us now at http://blog.syrupd.com/
You can find us now at http://blog.syrupd.com/
Tuesday, 12 March 2013
The main thing you always need to remember
when you are going for finding your masses, is the type of audience you want to
attract. Someone with a more general interest is going to attract more
followers than someone who’s tweeting about their chewed bubble gum collection.
Although interesting, not many people want to hear about that or the flavours.
However if you have a solid opinion about something interesting or can deliver
news like the paperboy then you have a better chance at playing the game of
tweeps roulette.
Here are some basic rules that you need to
follow to create your public and gain minions.
Patience!
I can get you 10,000 twitter followers
overnight! But, only 25% of them are
active and of that 25% they all live in countries that don’t speak your
language.
That’s the catch people! Don’t pay someone
to get you followers! Not only is it a black-hat, disrespectful method it is
also a waste of your hard earned money. If you want to waste your cash like
that I’ll send you a postage-paid envelope and you can just give it to me.
Gaining followers is sort of like gaining
street credit. You have to earn the respect of your initial followers and more
will come – and not overnight! Set yourself a realistic goal. Mine is 100 a
month. Plain and simple, if I find half way through the month I am not going to
meet my personal goal then I look back at what I may have done boring or wrong
in the last 15 days. As your numbers grow then so should your goals. For
example if I have 20,000 followers then I should be able to see my audience
raise by another 1000 a month with some effort.
Think of the simple side of how you gain followers,
if someone if following you then you will potentially show up as a suggestion
for their followers. So the more people following you the more times you come
up as a suggestion. Like the old fashion one friend tells two friends who both
tell two friends concept.
Engage
vs. Influence
This is the tricky part. Who are you and
what does your audience care about you? Myself, I am a human so people expect
human interaction. Some others are a corporation so they expect it to be
faceless and newsworthy. You need to sit down and figure out your Engagement
with followers versus the influence you have over them.
We’ll use Pepsi-Cola as an example. If you
were to find them on twitter you would only expect that they are going to blab
about their products or sell-out style advertising because that’s the presence
they already have. There is nothing wrong with this, it is just the natural
expectation you should have with following them.
Now we will use Justin Bieber as another
example. Although it may not actually be him doing all his tweets 100% of the
time when you follow him you expect human interaction. He may not respond to
you mentions, but when you read back through the tweets you see human
conversation. This gives us the engagement factor.
The two extremes that you have to get to
work together are these and it can be a tough formula to create sometimes. The
best way it is to Post often during peak times for where you audience stretches.
I post in the morning for my eastern followers and more at noon for the waking
pacific followers. Then I toss in some in the afternoon & evening to
satisfy the rest. Find other tweets that spark your interest and retweet them
with a comment or just plain out reply to them. You’d be surprised how many
people are ready for a conversation.
Content,
Content, Content
This goes back to asking yourself if you
are interesting. Well, are you? The content you put into your tweets will equal
the interest people are looking for.
The key thing is pick a topic and stick
with it. I post about social media and web design related material and do my
best not trail away from it. And when I do I even put that it is off topic in
the tweet.
You can trail off topic depending on your
audience. I like to post the occasional geek related tweet because I know I
have people that are interested in it in my follower-base. Take some time and
look at some of the people that would potentially follow you and read what they
tweet about.
Find your content from various sources. You
can use a tool like Google Reader to watch multiple blogs and have fresh news
daily. Retweet what others are talking about, but don’t overload it because
then all you are doing is using other peoples words over and over again.
You can also write words of inspiration.
Not everything has to be a link you found on the internet with a tweet button. Sometimes
a little insight is refreshing for people to read and you will be surprised
what you say can get a retweet.
#Overload!
Don’t over do it and don’t under do it.
Find that happy medium of tweeting during the day that keeps people interested
but not annoyed. If you have gained and lost followers, this is usually why. Nobody
likes an overtalker and the same goes for an overtweeter.
Hashtags are useful, but not needed for
every word in a tweet. You want to make a rule of thumb of how many is
acceptable? How about 1! You are using a hashtag to show relevance to a topic,
that’s all. So if you are posting something about a freebie, then just use a
#freebie comment, not #free #freebie #nothing #totallyfree (see how annoying
that is)
Don’t tweet overload. Posting 10 things in
a row can be annoying to your readers as well. Separate things by a few minutes
or you can use a tool like Sprout Social to schedule your posts.
Have Fun With It!
Twitter is not for complaining, it’s a modern forum of chatters. Nobody wants to hear your gripes and be dragged down by negativity. Post interesting things, fun things and happy things and you will see that people will love what you write!
Have Fun With It!
Twitter is not for complaining, it’s a modern forum of chatters. Nobody wants to hear your gripes and be dragged down by negativity. Post interesting things, fun things and happy things and you will see that people will love what you write!
Good luck and happy tweeting! @SyrupD
Friday, 1 March 2013
Well I took the moden.ie testing tool from Microsoft out for a run today and I have to admit it is a good pre-launch diagnostics tool. It tests for several components of a website and gives a semi-detailed report with suggestions.
It is now going to be a part of my tool set along site with browsershots and the w3 validator. Let's take a deeper look at this tool and what is helpful about it.
Easy to use, and fast!
Just plop in your website address and wait a minute. Then you are presented the results in the nice Microsoft look and feel web format. And yes, I tested it's own self in attempt to exploit the paradox theory and it passed.
It found problems!
You need not to have much worry if it does find any problems as it gives friendly solutions and suggestion of what you can do. It will also point you into the right direction of articles.
It looks for and solves in areas like
Like I was saying earlier in this article, it's a great addition to a web developers set of online tools. Some may not care for it, but it may prove itself handy. Give it a shot and judge for yourself!
It is now going to be a part of my tool set along site with browsershots and the w3 validator. Let's take a deeper look at this tool and what is helpful about it.
Easy to use, and fast!
Just plop in your website address and wait a minute. Then you are presented the results in the nice Microsoft look and feel web format. And yes, I tested it's own self in attempt to exploit the paradox theory and it passed.
You need not to have much worry if it does find any problems as it gives friendly solutions and suggestion of what you can do. It will also point you into the right direction of articles.
It looks for and solves in areas like
- Compatibility issues
- Frameworks you are using and versions of them
- Web standards and document modes
- Plugins you are using (or not using)
- Correct browser detection methods
- If your site is responsive to various resolutions and devices
- And being it's Microsoft, if your site is touch capable.
Like I was saying earlier in this article, it's a great addition to a web developers set of online tools. Some may not care for it, but it may prove itself handy. Give it a shot and judge for yourself!
Monday, 25 February 2013
Your Twitter account is not only a hub for you, but is for your followers as well. Take a moment now and actually go and look at your twitter page and think about what you see. If you are young, healthy then you most likely have great eyesight. Not everyone does. Think if some might even get a migraine just from viewing your profile?
The way your Twitter design is laid out is an expression of your own marketing. Although we are not all celebrities or big companies where followers come just to follow us, we have to work for it. Having a profile that is horrific is the same affect a scarecrow would have on the birds in a cornfield. We are trying attract people to us, not scare them away.
The Twitter design consists of 5 possible parts you can use to your advantage in creating that unique twitter marketing look. But before we start, let's look at a couple of good and bad sites.
The Good:
The Bad:
Now that we have that out of the way, to the naked eye some might look normal enough. But there are aspects to all of them that just kill the look and the experience all together. Think about each of these parts of them: Header; Profile Image; Background Image; Link Colors and Image/Video history. Now when you take a look back to all these examples you can see where some succeed and some fail, and even epic fail.
We will now break it down part by part on do's and don'ts of working with your twitter look and feel.
The Background
First, Read this article: http://blog.spoongraphics.co.uk/tutorials/twitter-background-design-how-to-and-best-practices
We will start with the most important because it is the most prominent. If not done right you can just make the whole thing look ugly. For example, Google has a nice look and feel, but no matter how much they try to lighten their backdrop, it looks like crappy wallpaper in a children's hospital ward. Making it difficult to focus your eyes on the tweets.
If you do to little, then it will not be interesting. And less with a graphic that has absolutely nothing to do with you or your companies presence, will just ruin the whole thing. Like AOL.
Do it with a faded background going from left to right. Make the left different than right. Do a tiled background in a color scheme that wont burn the eyes. ABC tried and succeeded in this area.
First, Read this article: http://designshack.net/articles/graphics/how-to-design-the-perfect-twitter-header-image/
This is a nice touch you can add to your profile. If the background is your body, your profile image is your face then this is the your hair, and you don't want it to be messy. Go browsing around and you will find that 80% of these header images kill the text you are trying to read over them. CBS didn't get the memo about this. You can see by not reducing the balance of colors the text is just next to impossible to read clearly.
One other thing to consider is that if you are going to use this section for advertising or promoting, do it right. Bing did a good job using this area wisely. When you do your header image you can do a pitch perfect design by stick to a 520px by 260px guideline.
Profile Image:
Your profile image to be crisp, clear and eye catching. Even before looking at your actual Twitter page most people are going to see this first. So pretty much this is your first impression. There is no right or wrong to do this as it all depends on the type of personality you're trying to portray. Some tweeters use a personal picture and some use corporate logo. There are even some great cartoon drawings out there, speckyboy being one of my favorites.
Twitter is well programmed using some of the best technologies, so make sure you have a high quality crispy image and don't worry about loading times.
Link colors:
In Twitter we are restricted to the background color that we have on the actual tweets, but we can make hyperlinks any colors we want. For some reason some people seem to think that light orange goes great on white which is hardly the case.
So when picking your link colors make sure you either stick with the default or choose a darker color that will always be legible. You can keep with your color scheme just make sure you find a color in your palate that matches.
Image and Video History:
One final area that is always overlooked is the video and image history. When users visit your twitter page every image or video that you have directly shared shows up as a last six history on the left. These stand out quite a bit.
I have yet to seen a page where anyone has taken advantage of this. You've seen it on Facebook where some have made their last pictures posted a work of marketing art so you could potentially get away with the same thing here. If there are any out there we would love to see it!
Conclusion:
If you are a big corporation, put a little effort into it. Drag your graphic designers into a board room and don't feed them until they have the perfect look for You.
However, if you are smaller and lack the talent, you could always find me @ http://www.syrupd.com and I would be more than happy to work with you to design that eye catching twitter page.
Monday, 18 February 2013
We all need to concentrate on making our websites compatible with all the funky resolutions around now a days, and responsive frameworks cut our job in half. I cheat sometimes and use ones built into software suites, but sometimes you need a solid framework to get the job done just right.For example I recently had a site where they had a slogan & phone number on the right of the header, but I needed it to be prominent when scaled down to a mobile view. This is where I used an outside framework to get the job done just right. Here are four of the best ones I have tried out.
By nerds for nerds they say. Well, it's by some folks at twitter so you know it's made by some seasoned programmers. It's is most likely the most widely used framework out there for doing a responsive site. It's very easy to use and implement, but also very powerful and customizable.
This is where most developers search for a framework starts and ends. But you don't know if you like all flavors of ice cream until you try them!
2) Cool Kitten - http://www.jalxob.com/cool-kitten/
Cool Kitten is fairly new to the scene but is a beautiful grid. It's smooth and seamless. I haven't gotten to deep into it yet, but it's very kind to work with. It would be a bad pun to say it's purrrfect?
Use this framework if you are planning on a long scrolling site. It has a cool parallax scrolling feature that adds a very nice look to your template. I'm just trying to find a reason to use it.
3) Foundation 3 - http://foundation.zurb.com/They call it advanced and it is. If you have passed by this one I suggest trying it again. It's very potent when it comes to making a responsive site. Major things I love about this framework is the CSS Pre-Processor.
It's super speedy and makes for a fast loading website. The grid system is something to brag about too. I have never had a problem lining my div's up for battle using this one.
4) CSS Grid - http://cssgrid.net/
If you know you will have users in many, many different resolutions. This is an awesome backend to use. I have thrown it around in different sizes and it has never misbehaved.
It's very clean and smooth. It's not as powerful for gridding and loading as the others, but packs a punch in display resolution.
Friday, 15 February 2013
With the Nintendo WiiU recently released and the Sony PlayStation 4 and Microsoft Xbox "Durango" announcement on the horizon we all may have to start rethinking our web design tactics again. The WiiU looks like it has modernized it's way of doing web browsing where it works well on the tablet, but how is it on the big screen?
Microsoft has been keen on apps lately and has recently added internet explorer finally to the Xbox which makes it another form of web browsing. Now PlayStation 3 has already proven console based web browsing unpopular, but that was because of the approach. we have found it mundane to use a joystick to navigate webpages. The new consoles will obviously use touch and Kinect style technologies which will make the user experience better and people will be more apt to try their web surfing again in this manner.
With newer technologies we might see a re-spark of this. I remember when Nintendo first added the Wii web browser was quite the hit. Everyone was pushing out flash games on giant typeface site. Well of course the new potential browsers we will obviously goal for building canvas style games, the idea we will need to look at is being "TV and Couch" friendly. I know this to well as I am a computer hooked-up to TV kind of guy, and 99% of sites suck on the big screen.
We did it for mobile phones, it took developers a little while but they finally got it right. Can we do it again? Well get your framework thinking caps on and prepare to ride the next wave of technology!
Thursday, 14 February 2013
CAPTCHA, good thing or bad thing? We all run into them and get very, very annoyed when they don't work right. And we have all noticed they have gotten harder and harder to decipher. Although we have to give these little boxes of injustice credit, they have slowed down the spam to some of our inboxes and hacking our passwords. This all came up after reading a great article today (http://www.webdesignerdepot.com/2013/02/recaptchaing-the-importance-of-ux/)
You also have to be careful of which one you use because spammers are sneaky, which is why they do what they do. If you use something that just images as letters, or something with a few strikes through the letters this will not always work. OCR has come a long way and can be done easily with these.
So lets cover what we have available to use..
reCAPTCHAhttp://www.google.com/recaptcha
First, I bet you didn't know Google had their hands in this pot. Don't think of this as a money maker for this, this is part of Google's awesome plan to digitally archive the world.
So it's not that reCaptcha is trying to push some nasty hard to read words at you, it is actually trying to help archive something Google has not been able to OCR and digitally archive. So in all actuality, don't hate it, appreciate it! It is doing good for the world. It may be annoying but it is helpful. This is also depending on your audience, if you are going to have impatient or visitors that would have trouble deciphering the words, then you might want to consider an alternative.
Visual Captchahttp://visualcaptcha.net/
This is really a nice change of pace, it's very hard to get this one wrong. They also claim to be very mobile friendly. I tested it on my Galaxy S3 and it worked very well. You don't have to drag it, just press on the right object and it drops into the circle. It is easy enough to implement and is built on our ever favorite JQuery (Supports 1.9 and under) and uses PHP. This also means you could technically mess around with the source and have some customizations to it.
Securimagehttp://www.phpcaptcha.org/try-securimage/
As I was talking about OCR and you have to really cover the letters, Securimage really stood out. Somehow the codes are still legible but very covered. I took it through some OCR tests using Acrobat Pro X, which does a really, really good job at OCR and it failed miserably. It's very lightweight and based on PHP so it can easily streamlined into any code or CMS.
MotionCAPTCHA
http://www.josscrowcroft.com/projects/motioncaptcha-jquery-plugin/
This one is beautiful. Written by Joss Crowcroft it utilizes JQuery yet again to make a very elegant way of determining if the form-filler is human. Granted someone could code a way around this, but this one is fun and can be touch screen friendly. I give it total innovation points!
DigitalSpinhttp://www.digital-spin.com/demo.php
This is more of a collection of CAPTCHA's. There is the Puzzle, The Smarties Chase (M&M's for American's) and my favorite the Horse Race. You don't get much more creative or human testing than this!
Go to their website and try the demos, even if you are not going to use them, they are still fun to play with!
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